In Ethyca, a Data Lifecycle Phase (DLP) is a value or set of values assigned to a particular data use case in the Ethyca application. The phases associated with a use case influence how Ethyca displays the use case on your data map.
Your Ethyca-powered Privacy Center is the key component of your business’s customer-facing privacy management operation. It’s a custom-branded webpage that serves as a portal for your users to manage their privacy in a streamlined fashion.
Put simply, a Data Use Case is a business purpose for which data is collected, transformed, processed, or stored. It is the term Ethyca uses to refer to what GDPR calls Data Processing Activities and CCPA refers to as the building blocks of Data Inventory.
Data Integrations are one of two connectors Ethyca uses to plug into your organization’s data ecosystem and manage user privacy (the other connector is called ATLAS).
Whether you’re a privacy pro or just getting started, a comprehensive data map is the key to complying with global privacy laws like the GDPR or the CCPA. Our step-by-step guide can help you and your team build your organization’s own data map from start to finish.
Away’s signature luggage has become synonymous with exotic getaways and millennial style. Now the brand is adding best-in-class user privacy as a personal item for all customers, thanks to a new partnership with Ethyca.
Away is one of the poster brands for the wave of direct-to-consumer disruption that has taken place over the last five years. Now, at the start of a new decade, the brand is partnering with Ethyca to offer world-class privacy to its customers. Adhering to the exacting standards of privacy laws all over the world can be a challenge for businesses, but Josh Besar, General Counsel at Away, selected Ethyca in part due to how easy it was to get up and running. Says Besar:
“At Away, the privacy of our customers is a high priority. In the search for a scalable privacy platform, our team was drawn to Ethyca’s technology-first solution as a means to decrease the manual effort for our data and engineering team, while providing an intuitive, respectful user experience for our community.”
Users in territories with data laws in place, like Europe and California, can now manage their privacy settings directly in the brand’s custom Privacy Center. And with plenty more data privacy laws coming into effect around the world in 2020, the effort Ethyca saves for its new partner is only set to increase.
