Away partners with Ethyca to automate user privacy

Away’s signature luggage has become synonymous with exotic getaways and millennial style. Now the brand is adding best-in-class user privacy as a personal item for all customers, thanks to a new partnership with Ethyca. 

Away is one of the poster brands for the wave of direct-to-consumer disruption that has taken place over the last five years. Now, at the start of a new decade, the brand is partnering with Ethyca to offer world-class privacy to its customers. Adhering to the exacting standards of privacy laws all over the world can be a challenge for businesses, but Josh Besar, General Counsel at Away, selected Ethyca in part due to how easy it was to get up and running. Says Besar:

“At Away, the privacy of our customers is a high priority. In the search for a scalable privacy platform, our team was drawn to Ethyca’s technology-first solution as a means to decrease the manual effort for our data and engineering team, while providing an intuitive, respectful user experience for our community.”

Users in territories with data laws in place, like Europe and California, can now manage their privacy settings directly in the brand’s custom Privacy Center. And with plenty more data privacy laws coming into effect around the world in 2020, the effort Ethyca saves for its new partner is only set to increase.

 

 

The Deep Privacy Challenge of Doing DPIAs Well

Data Protection Impact Assessments are the sleeping giants that lie deep in the GDPR. Doing DPIAs well requires organizations to commit to responsible data management at a deep, deep level. That’s one of the reasons why they are so challenging.

The Divided States of America(n Data)

Across the ocean, a much-publicized piece of holistic privacy legislation called the GDPR has transformed the relationship between citizens, businesses, and personal data. In 2019 it’s time to ask: why can’t the USA produce its own unified piece of federal data privacy regulation?

An Overview of States Passing Privacy Laws

Any Intro to Civics course teaches that lawmakers exist to enact the will of the people. Moreover, since “the people” have recently become very concerned with the security of their data and the privacy of their online activity, it’s perhaps reassuring to see the recent nationwide bloom of state-based digital privacy legislation.

Governments & Privacy

When the words “government” and “privacy” get put side-by-side, the knee-jerk reaction is usually harmful. Since the days of Orwell, governments have been poking their noses into citizens’ business. History suggests the association is not without merit.