Here’s why a cookie consent manager won’t get you CCPA-compliant.

Ethyca Team on August 19, 2020

It’s a wild time in the world of data privacy. With the California Consumer Privacy Act becoming eligible for legal enforcement on July 1, companies all over the US are rushing to get compliant with the country’s first truly far-reaching privacy law. When a marketplace is full of urgency, it can be hard to separate truth from fiction.

Consent Processing

Ethyca Team on June 17, 2020

“Consent” is a fundamental part of processing user data. It has a special place at the heart of digital privacy theory. Given the importance of consent, it shouldn’t be surprising that there’s plenty of legal wrangling over how it’s defined.