Tag: Tech Industry

Over a year ago, we quietly started working on an engineering problem that is painful for developer teams everywhere. At the same time, it’s vital for the safety of every user of the internet and data-powered businesses.

Public anonymity is dead. While that phrase, “public anonymity” may sound like an oxymoron, let me explain. You can’t walk along a street, visit a store, or attend an event without the possibility of someone knowing you’re there.

Google and Facebook dominate the data-driven online advertising market and have created an ecosystem with network effects challenging to break. Tech giants accumulate user data; their targeting becomes more refined; vain user impressions reduce.

There’s a famous saying in Silicon Valley, “If you can use a product for free, then you’re probably the product”. Nowhere is this more truly illustrated than by the business models of Google and Facebook; two of the most valuable companies in the world; two of the most potent vehicles for consumption in human history.