“The rug.” That’s how privacy activist Max Schrems began a tweet reacting to yesterday’s news that the Irish Data Protection Commission will act to stop Facebook from sending European citizens’ data overseas to the United States.
It’s a wild time in the world of data privacy. With the California Consumer Privacy Act becoming eligible for legal enforcement on July 1, companies all over the US are rushing to get compliant with the country’s first truly far-reaching privacy law. When a marketplace is full of urgency, it can be hard to separate truth from fiction.
It’s been a long time since Facebook was on the receiving end of good press – heavy is the head that wears the social media crown. A quick win, in my view, would be to openly and proactively assist its many advertisers trying to comply with the California Consumer Privacy Act (CCPA).
I confess that the California Secretary of State’s announcement today, which affirmed the CPRA (or “CCPA 2.0”) will be put to public vote this coming November, and take effect as soon as next year, caught me by surprise.
